Whether you’re selling a product, offering online games or providing blog posts, media and advice, you need to ensure your website is optimized to be super easy to use. If you want to improve your traffic from Google and Social Media, and keep visitors engaged and on your website for longer, you’ll need to make sure that you not only have something to offer, but that the website is easy to use and offers a seamless experience.
There are lots of things you can do to make the content on your site more valuable, your products and services more attractive and your site much easier to use.
Make Navigation a Breeze
The first step to making your navigation clean and easy is to place your buttons strategically. Your menu should be right at the top, making it simple to navigate through your site’s content. The left-hand side of the site also works well.
Keep your buttons bold and simple. Don’t use complicated fonts, either – a simple font like Arial, and a clear contrast between text and background will draw the user’s eye and keep them clicking. You also need to ensure that the user clicks as few links as possible to get where they want. Take Coral’s casino games for instance – their ‘click to play’ button takes you straight to each game, allowing people to browse all of their games and begin playing in an instant.
You can recreate this effect with a ‘buy now’ or ‘contact us’ button which take a user straight to the page they need.
Improve Your Site’s Speed
So now your site has a simple and eye-catching navigation system, you need to make sure it’s quick and zippy. You’ll need to ensure that you get a reliable server, so be sure to check out some of the best web hosting services around.
You should also avoid uploading images and videos that are too large. When your site contains large files, it takes larger for them to load. Try to instead upload compressed files, and you’ll notice a huge difference.
Include a Search Bar
A search bar is your backup, offering your user an easy way to find what they need if your navigation isn’t quite perfect. Don’t have a search bar? You might just lose a visitor – or customer – who simply doesn’t have the time to search your site for what they need.
Use Short and Snappy Content
Finally, make sure that the content on your site is short and snappy! If you’re selling something, make sure that your visitors can understand exactly what you’re selling in a matter of seconds. Sell your product with bullet points and graphics, and avoid large paragraphs.
In opinion pieces, take snippets as quotes and use plenty of videos and pictures to keep people engages. Always assume that your visitors are in a rush, and you’ll always produce effective, concise content that engages and informs.
So remember – keep your content snappy, and take a page from Coral’s book by using simply navigation buttons that take users right to the page they need!