Design has always played an important role in business. It largely affects increasing brand awareness, recognition and customer retention. Only two decades ago, the primary focus of design was to captivate customers and showcase remarkable and unique designs that are memorable.
However, over the course of years, the design game has significantly changed, as computers came and changed the world. The initial designs were fairly limited, and those who were eager enough to use computers didn’t really need a great design to get things done. But, as technology became more widely used and entered the enterprise world, people had a hard time adapting to the new technology, making one of the primary goals of design to make it easy to navigate and use laptops and computers.
But then again, smartphones entered our lives, and successfully conquered the whole world, and now masses of people have come in touch with technology. This means that design has received an even bigger role, as it was up to designers from various branches to make the devices easy to use. The increased number of gadget users also brought more people to the web, bringing necessary adjustments to websites, software, games and all the other software solutions.
Let’s take a look at three important ways in which design now affects businesses, especially the process of creating successful brands.
User experience is an important business task that companies are working hard to deliver. Even though this looks like an easy task, indulging millions, in some cases, billions of users, is practically impossible. However, powerful brands somehow successfully find that common denominator, which makes it possible for all the types of users to love the design and find it easy to navigate through the software product that they are seeing for the first time.
This is why businesses nowadays are looking for designers. Businesses Need a experienced Graphic design company who have an abundance of experience in different areas of design, especially experience with working on bigger, successful projects. Not everything is in the captivating look of a website; it is more about the general user experience that he or she is going to go through. To put it simply, the design is completely aimed at consumers and making it easy for them to find the product on a website, or to do something easily with his or her smartphone.
A great example of outstanding user experience is Airbnb, a company that turns a very complicated process into a straightforward task with only a couple of taps on a smartphone.
Design also plays an important role in the marketing strategy of a company. Creating a unique design which is memorable takes time and a lot of brainstorming, but creating consistency is something that takes time. It involves making a lot of decision as the logo should be able to fit into every single surrounding, be it an advertisement banner or a promotional video, or a website or an application. Keeping up the consistency is something that not all brands are capable of delivering, and it plays a crucial role in making your brand memorable by staying in front of your audience whenever they are witnessing some type of content that was created by you.
A good example of brand consistency is Apple Inc. This company puts their logo on all of the products they create. Also, the logo is always displayed by playing with black and white. All of that has led to people easily recognizing the brand on any device they see.
Designers play a crucial role in this process, as they are the ones who are creating memorable logos with neutral colors, which makes them stand out in all the types of promotional materials or products that a company creates.
Telling your brand’s story
To connect with their customers, businesses invest a lot of time and money for picking the right slogan that follows the company logo. Many people consider this completely unimportant, but all of the powerful brands have a story behind them, conveying what they are about and what they want to deliver.
Creating a memorable story that people can connect with is a company task, and whole teams create these slogans, but designers are the ones who create associations for the story, primarily in the form of images. There are several fine examples of companies who have successfully created engaging stories behind their brands.
And judging from them, the goal is to tell the brand’s story consistently and to also let designers pick the images that resemble the company’s story. This creates a representation of a company that remains deeply embedded in the mind of the consumer, increasing loyalty and retention rates, of course, if you deliver what you have promised to them.
Companies which manage to get all these elements done properly continually grow, which shows how powerful design is and what an important role it plays in business expansion. These things will push your brand forward, but remember that the quality of the product will always speak volumes about your business. No matter how good your design is, the product needs to deliver. It is the best way to build a powerful brand that is known all around the world.